Land Asia has come a long way since its humble beginnings as a one-man business of Ricardo ‘Ric’ Inting in 1992.
Fast forward to today, the company has become one of the leading realty firms in the Philippines, with 4,000 brokers and agents working under its banner.
In celebration of its 30th anniversary, the company’s founder is looking back to its rich history while also keeping his eyes firmly set on the future.
With more offices, Land Asia would be able to provide even better service, making it the top choice for anyone looking to buy or sell property in the Philippines.
“When I started Land Asia, there were only a few brokers in Cebu. While others were focusing on brokerage, I found a niche market, which was (the marketing and selling of) pre-selling projects,” said Inting.
Cebu, he noted, was not yet as developed as it is today. He recalled how there was little to no demand for subdivision projects at that time. So, he pivoted his strategy to helping market and sell memorial lots, specifically the Cebu South Memorial Park in Talisay City, where he sold P180 million worth of lots in a span of six months.
This early success led to more projects being entrusted to Inting and his company Land Asia, which grew its portfolio to include some of the country’s biggest developers like Ayala Land and Filinvest, among many others.
From these humble beginnings, Land Asia has now expanded nationwide. It has branches in major cities in the Visayas-Mindanao regions such as Cagayan de Oro City, Davao City, and General Santos, among others.
