By Richmond Mercurio
The Philippine Star / 12:00 AM February 5, 2025
MANILA, Philippines — DMCI Homes is keeping an optimistic outlook on the real estate market with housing remaining as an essential need for many Filipinos.
As new families and households continue to emerge, DMCI Homes president Alfredo Austria said that demand for quality housing persists.
“Every year, thousands of new families are formed, and new households are created. Good housing remains a need, perhaps even a dream for many of our fellow Filipinos,” Austria said.
“I am confident that our unwavering pursuit of excellence and superior value will continue to set us apart from our competition and provide us with the unique opportunity to offer homes that our customers truly deserve,” he said.
To keep pace with shifting market dynamics, Austria said that DMCI Homes continues to develop projects that provide long-term value.
The company, which is the country’s first Quadruple A real estate developer, has introduced the HomeReady Rent-to-Own program to make homeownership more accessible amid economic uncertainties.
The initiative enables buyers to move in with a minimal down payment while renting for a certain period, with the option to purchase the unit later, making homeownership more attainable.
DMCI Homes likewise provides flexible payment terms and financing options designed to appeal to buyers who may be hesitant to invest due to financial concerns.
Aside from offering flexible ownership options, the company has mapped out a strategic expansion plan to cater to evolving market demands.
DMCI Homes is expanding its footprint in Cebu with the launch of Kalea Heights.
Kalea Heights, the company’s first residential condominium project in Cebu, spans 4.6 hectares and includes 3.6 hectares of open space, the largest for a condominium project in Cebu and in DMCI Homes’ portfolio.
“By venturing into regional markets like Cebu, we aim to address the housing needs of a broader audience while contributing to local economic growth through job creation and infrastructure development,” DMCI Homes vice president for project development Dennis Yap said.
“Our expansion strategy also aligns with our vision of enriching lives by providing sustainable and well-planned communities across the Philippines,” Yap said.
